A Branding Guide for Creatives

Before I found myself in the world of surface design and creative entrepreneurship, I was learning all areas of Graphic Design. From advertising, marketing, corporate and editorial often sticking to strict branding guides.

That experience taught me the power of visual consistency and how much easier it is to create when you’re not reinventing the wheel every time.

Whether you're just starting or have a few collections under your belt, having a simple brand guide can be a game-changer. So I created a free branding guide to help you get clear and consistent without the overwhelm.

Why Branding Is More Than a Logo

Branding isn't just your logo, it is your story, your why. You want to convey a message to the reader and they want to connect with you. Connection is what people look for in a business.

When you're trying to grow your creative practice, having a go-to brand guide can help everything. From social media posts to your pattern portfolio feel more cohesive.

What’s Inside the Free Branding Guide

I created a simple download you can use to get clarity on:

• Your story, your why.

• Your core colours (inspired by your why)

• Font pairings (plus where to use them)

• Image and mood inspiration

• A space to jot down your “why” and what you want to be known for

How to Use It in Real Life

Building a brand will help you when you create your content such as logo, website, social posting and portfolio building, to name a few.

Grab my branding guide and feel free to reach out with any questions you may have. I have been helping others find their story/brand and I am happy to help you too!

Download the Branding Guide here A How-To introduction to finding your Brand.